A LOOK BEHIND THE COLLECTION: SUMMER '17

Our summer collection is always a dream to shoot. There’s this extra special feeling about it…the transition of the seasons, the use of new colors and prints both vibrant and sun faded, and new styles and cuts that gently reintroduce bare skin to the golden sun. It’s a feeling of being refreshed and recharged.

Enter our muse, Alena Blohm, the epitome of a golden girl with her sun kissed skin and windswept hair. Alena seemed to be right at home as we skipped from one private beach to another. The day was beautiful and the water was unusually crystal clear. There was love in the air as Alena was being photographed by her boyfriend, Bryce Thompson. The two were in a world of their own when the camera was on, creating perfect moments in their shots.

The collection came to life as the day went on. Golden prints were played up by the sun, while faded hues looked dreamy on tan skin, and crisp whites looked fresh against the gleaming ocean background. An effortless style approach helped carry our muse throughout the day...hints of gold brought brightness to Alena's dewey skin and salty blonde hair, and a charming touch on some of the looks was a black ribbon holding Alena’s perfectly disheveled ponytail.

We ended the shoot moments before sunset, with just enough time to cheers with a glass of rosé. It was such a good day where everything came together effortlessly…location, direction, model, photgrapher, hair and makeup artist, and the Amuse team. We were very excited to share this new collection with you!

Photography by Stefanie Vinsel